Its not even a start. Its a different kind of plug. Its a cool looking power strip, thats it. It isn't wireless electricity, it doesn't lead to wireless electricity. Its a new kind of recharge plug for your devices thats it. It only measures the levels of douchebaggery you are willing to steep to to be hip and cool. Enjoy your Iphone and Starbucks douchenozzle.
edit: try this Orgazmo
http://en.wikipedia.org/wiki/Wireless_energy_transfer