[DDTempest]

***UPDATE***

Hello Good Sirs,
I want to commend you gentlemen on the rebranding of your entire line of soft drinks. While I may have gone a different way in terms of design, the new packaging certainly does catch the eye and give the impression that times are a changin'. Unfortunately for my Grandmother, not everyone is real keen on the new packaging.

Last week some time, my dearest Grandmother Agness went to the grocery store to buy her staple beverage: Caffeine Free Diet Mountain Dew. I personally find the concept of caffeine free diet beverages to be counterproductive, but that is neither here nor there. The problem arose when Agness could not decipher her old favorite among the new sleek packaging, resulting in her purchasing regular Mountain Dew. Unfortunately Grandma Agness has two major health problems: diabetes and something messed up with her heart.

Well I suppose I should say "had" two major health problems as the combination of caffeine and high amounts of sugar caused her to experience irregular heartbeats and pass out at the top of the stairs and fall breaking her neck and back in several places. While she probably had it coming, I just thought you guys should know that such dramatic overhauls in product packaging can confuse less capable customers and do have devastating effects on families.

Sincerely,
Theodore Sandquist II

Their response:

Dear Theodore,

Thank you for contacting us at Pepsi-Cola about our new graphic designs.

I can share with you that the vision behind our new look was to present a contemporary, optimistic and eye-catching appearance. By your response, I’m thrilled to see we succeeded!

You can view all our new graphics on line by visiting our website at: The Official Site for Pepsi Product information.

We truly appreciate the opportunity to hear from loyal consumers like you. I certainly will share your thoughtful comments with the appropriate people in our company.

I am sorry that your grandmother had a problem finding her product. Was she able to return the product she purchase by accident?

Thanks - Wishing you the best!


Margaret Corsi
Consumer Relations Representative
[email protected]
011873291A