Corporations are owned by people, just like me and you. Many of you so carelessly use the term corporation as if all corporations are giant multi-billion dollar conglomerates that are trying to take over the world through some malevolent scheme. You watch too many fucking movies. I would say 90% of the corporations are small- to mid-sized firms just trying to maximize profit and shareholders' (people like you and me) wealth. If a corporation is not maximizing profit (by say, plotting against the world) they will fail and be replaced by a company that uses its resources effectively (unless of course some shitty government steps in a prevents a firm from failing...).
There are statiscal data that shows consumers are willing to pay a premium for companies' products that are environmentally and socially responsible, and those consumers will discount a company's products that are not. See: externalities.
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