This is why them intentionally releasing the game doesn't make any sense to me:
The people that download the pre of the game can be divided into two groups:
People who were never going to buy the game in the first place
&
People who plan/ned on buying the game
I assume we agree on the fact that the game would have (and still will) been available for download in full at the latest within days of the retail release.
That said, I would say that virtually everyone who would have downloaded the game instead of buying it once it came out downloaded this prerelease. Of course there are people who didn't get it because of various minor details (it being in french, doubting it's the real version, shit like that), but I think it's fair to say that this release isn't going to influence any of the would-be downloaders to buy the game once it releases. Either they downloaded this version...and they're content until the retail US version is available for download...or they didn't download this version because they're waiting for the retail US version to be available for download.
Since it had no way of affecting those who had already planned on downloading it, it could only affect those who had planned on buying the game in the first place. Since these people already were going to shell out the cash for the real version...there is no way to 'improve' their status by releasing this. The only potential effect that the release could have on them is showing them that modding your system to play backups/imports is good...because, even if cash isn't an issue, you get to play games weeks before they're released (even if this normally isn't the case...it's the message conveyed to the average gamer who has limited knowledge of mods and the like).
In closing, unless I'm missing something huge, intentionally releasing a game is a bad idea. Granted, someone could argue that it'll get 'Halo 2' on the news...but, unless the game is already huge to begin with (as Halo 2 is), it's not going to get any airtime worth talking about anyway (and, if it is huge enough to get airtime...it doesn't need it...because it's already big news).
Jata.
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