I think the single membership is $30/year.
If you have a business (which I know your parrents do) you can get on their business membership. This is how I did it. If they don't yet have one, they should consider it.
You buy in bulk. Beer and alcohol are much cheaper than liquor stores. Things such as paper plates and cups (college necesities) are also very cheap. Also, if your Sam's Club has a gas station, you recieve a $.05/gallon discount. Not really much, but it's certainly the cheapest gas in town.
It's also not really about the price. The prices are lower, but shopping at Sam's is more convenient. You buy lots of what you need, and don't have to deal with either:
A) Moms slapping their kids in Wal-Mart
or
B) Limited Selection at Target
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