I agree that Apple's products aren't better than their rivals, but their breakthroughs are always the trend setters.
I wouldn't invest in Apple based on what they have now, but I wouldn't not invest in them simply because they have a proven track record of hitting home runs with new products.
The iPod was the best portable music player when it hit the market. Since then, it's been at the top (though there are rivals that are just as good). It's clearly the most popular.
The iPhone was a revolutionary phone and immediately had a following. Sure, lots of them were black-framed glasses wearing nancies who like to sit at starbucks, but others were just regular joes who wanted badass technology. And now? Now we have tons of phones that are on pace (or outpace) the iPhone, but no touch screen that out-sells it ([url=http://en.wikipedia.org/wiki/List_of_best-selling_mobile_phones]source-/url]).
And then they announced the iPad, which was a giant joke at first. Now? Now there are a shitload of tablet flavors out there, only two of which most people can name off the top of their head (iPad & iPad 2). Sure, the competitors are just as good (Xoom, as mentioned in the "shit you bought" thread and maybe others that are vying for the Android market), but iPad was first, so it will probably remain at or near the top.
So yes, I agree that their current offerings will diminish with time. They always do. But I'm very curious to see what they come out with next. Not because I'll want it, per se, but because I'll be happy to see other companies run with the idea and produce their take on a similar technology. I'm guessing that, whatever that technology is, Apple will be the company that sees the greatest gains, though.
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