I think the Starks are clearly the good guys. They are the most noble and kind of all the great houses in Westeros (to my knowledge). The Tyrells seem nice enough, but they're in bed with the Lannisters. The Baratheons were pretty good, too, but Robert and Renly are dead, and Stannis has lost his fucking mind. If it weren't for Davos being an all around good guy, Stannis might be even worse imo.
As for the Lannisters, I see your point in that it's not black and white in reference to their being good/bad. Joffery and Cersei are both vile pieces of shit, but Tyrion and Jamie seem to have some good in them. Tyrion might only be good, though, because he's disabled. And Jamie was kind of a douche up until his hand was cut off. Tywin I'm not sure about. He seems like a dick, but smarter than the others. I'll have to read more to make a final judgement about him.
The point is that the Starks are without question the people of the story that everyone is rooting for to win. I was really hoping to read more about the King in the North.
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