I'm not saying that the commercials weren't effective. I'm sure they helped because, as you said, exposure is really the key here.
What I am saying is that the commercials could at least try to not be complete pieces of shit.
They're not here for my entertainment. That's fine. If they were here for my entertainment, though, they would be doing a hell of a lot better job. Commercials that I like...that I actually enjoy watching...are commercials that drive their product home. Examples? The Emerald Nuts commercials. They're simple...yet they provide great variety and give a good laugh. It's a great fucking mix for a commercial.
The two commercials I gave as examples are witty? Evidently we have differing ideas of wittiness. I don't find two people walking around their house 'sniffing' to be particularly witty. I do, on the other hand, find the shittiness of the idea to be obnoxious. A commercial that would be more effective is simply showing a febreze bottle on a white background with text underneath reading, "If you have anything that smells like ass, spray it with this stuff." Not entertaining...but I'd argue that 0 entertainment value is better than negative entertainment value.
My closing comments: I'm not criticizing the creators for making ineffective commercials. I'm not even saying that they're ineffective.. I am saying that they're shitty. They're oftentimes stupid to the point of obnoxiousness...and, in a few cases that I've seen recently, don't even show the fucking product that they're advertising save a small logo in the corner of the screen in the closing seconds.
If you want to criticize a commercial for being shitty, feel free to do so. That's why this thread is here. To criticize shitty commercials.
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