Big picture: sure, we are hugely creatures of our environment. The more advantaged you are born, the easier it is to succeed. However, I do believe that hard work can increase your chances at success. I think the vast majority realize that we are fortunate to be "normal" and not have extreme disadvantages.
The Coke/Sprite part: Many of our choices are made due to preference, obviously. Things such as taste are largely physiologically, but saying that deciding what we WANT to drink is out of our hands seems odd and maybe just reading this quickly I'm not thinking about it enough.
I'll have to check this book out sometime.
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